Monday, February 8, 2010

And the Jam Goes On

After starting out in Seattle and the San Francisco Bay area, the Stonewall Kitchen Jam Tour just returned from a visit to the mid-Atlantic region this past weekend. Lisa and Carol from our wholesale department traveled from Maine to North Carolina to bring shoppers the gift of free Wild Maine Blueberry Jam (our #1 best seller for 18 years!) and $2.00 coupons.

At A Southern Season in Chapel Hill, not only were the jam samples and savings flying, the ladies set up a tasting station and handed out Blueberry Cobbler, Meatballs with Apple Jalapeno Jelly, and Hot Pepper Jelly over cream cheese. Despite the frightful weather, lots of great people came in and were happy to see us!

In Raleigh, Lisa and Carol set up shop in the Whole Body section of Whole Foods for the lunch crowd, before heading off to The Fresh Market for the Friday afternoon rush-to-the-store-for-dinner-makings crowd. Most people were on a mission to grab groceries and get out, but the lure of free and delicious jam sidetracked a goodly few. Back by the cheese section, Heidi and Becky (two of our local broker representatives) were doing a demonstration of the Roasted Garlic and Onion Jam Cheese Ball, as well as a variety of jams and jellies over cream cheese.

Along the way, the ladies were able to visit several other retailers who carry Stonewall Kitchen products in their stores. At Foster's Market in Chapel Hill, they met Mary Kirk – an obvious foodie who is just perfect for her job. She was nice enough to disclose the secret that "all good Southern women have their very own cheese straw recipe.” (For those without one, here’s an alternative.) And they found Parker and Otis to be a fabulous store with a friendly staff –especially the owner, Jennings.

With their heads spinning and the rental car GPS smoking, Lisa and Carol worked their way to the Raleigh-Durham airport to head back to Maine. Thankfully, they avoided the blizzard chaos in Washington DC and Philadelphia with a fortunate connection in Charlotte. Next stops on the Jam Tour include Texas (Austin, Spring, and Houston) later in February, and then New York City and New Jersey (Mendham, Short Hills, and Garwood) in March. Check our schedule to see if the tour stops near you!

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